Travel writer Rick Steves – „Travel is freedom“

The American travel writer Rick Steves, a regular guest at the Ambassade Hotel, is renowned in the US as an authority on travelling in Europe. In his travel guides and TV programmes he encourages American tourists to head off the beaten track and genuinely discover other cultures. Steves is also a social activist and philanthropist.

— You are very well-known from your books and blogs about travelling all over the world. Why, for American people, is Amsterdam a nice place to visit? And did this change over the years? —

Amsterdam is a kind of fairy-tale Europe for many Americans: it’s amazingly well-preserved, provides a peek at Old World affluence, and serves up lots of cultural clichés. Combine that with a well-organized tourism welcome, and friendly, English-speaking locals — and Amsterdam makes a good first stop on the Continent. As to what’s changed over the years, mostly it’s Amsterdam’s popularity, combined with the crazy TripAdvisor mindset that makes everybody want to do the same thing — which means congestion at the most popular sights.

— Your mission at Rick Steves‘ Europe is not only to give travel advice but also to inspire Americans to broaden their cultural understanding and to contribute to the world by travelling. Contributing to the world we live in is something you have been working on for years with your initiatives such as ‘Bread for the World’. Do you see a positive development in the world? —

A fundamental part of my teaching is helping Americans get out and make friends with the world. Our world is filled with joy, love, and good people…very much like our own neighborhoods. But if your world view is shaped by sensational commercial news (as it is for too many Americans), you become a fearful person. When you become a fearful person, evil politicians can capitalize on that fear and manipulate you. When we travel and get to know people, we become less fearful, and stronger. When we travel, we learn that suffering far away is as real as suffering across the street. We can learn about our country by leaving it and looking at it from afar. A thoughtful traveler understands how important American leadership is in our world, and how impactful our laws can be on struggling people and nations. I support Bread for the World because they bring a compassionate world view and a Christian perspective on taking care of the poor and hungry into the halls of our government. They make a huge difference in how the USA deals with economic justice issues, both at home and abroad.

— You encourage your readers and viewers to visit not just major cities but also cozy villages away from popular tourist routes. The Dutch government is also trying to actively spread tourism to remove the pressure from Amsterdam, but is over-tourism in general not becoming a problem? —

If you only go to famous places, overcrowding is becoming a serious issue. Barcelona’s Ramblas, Amsterdam’s Damrak, and Rome’s Campo de’ Fiori are all changing in character as tourism, Airbnb, and economic forces drive away real communities. This problem is compounded by millions of people from emerging economies, such as India and China, who converge on Europe’s most famous places. Sure, 20% of the top sights in Europe are terribly congested. But 80% of Europe rarely experiences a tourist crowd — and 80% of the Netherlands, too! My tip for the traveler: Get off the beaten path…explore!

— What is in your opinion the most important value that a hotel can offer its guests? From that perspective, do you have any advice for the Ambassade Hotel for the coming years? —

For me, a hotel provides a comfortable, efficient, and friendly nest. It’s a place to call home — and a springboard from which to explore a great city. And that’s why when I sleep in Amsterdam, I choose a hotel like Ambassade.

 

Best wishes and happy travels!
– Rick Steves

 

 

 

Restaurant Ambassade – Joie de vivre in Amsterdam

Restaurant Ambassade is the restaurant at the Ambassade Hotel, which has been impressing diners since it opened in 2015. The restaurant prides itself on quality and service. The kitchen team creates French classics using the finest ingredients, and the courteous staff are ready to oblige day and night. ‘It’s French joie de vivre in a unique spot, with a view of Herengracht and a colourful backdrop of works by the artists of the international COBRA movement,’ says chef Tommy van de Coolwijk proudly, as we ask him about his love of French cuisine and the success of this restaurant in such an enviable location.

— So Restaurant Ambassade is oriented towards French cuisine? —

‘You can tell by the name. French Mediterranean cuisine has a long tradition of wonderful dishes and is renowned for its refinement and variety. I love the fact that I can express my passion for French cuisine through the menu. I always choose dishes you wouldn’t tend to make at home. All our food is prepared with finesse, plated beautifully, and served in just the right way. We also have a great wine list with reasonable prices, and we pay a lot of attention to food and wine combinations.’

— You can tell that the management and your team have achieved something special from the rave reviews and high ratings on TripAdvisor and TheFork. —

‘It’s because of our careful attention to service and quality, and the excellent price-quality ratio. Our guests particularly value the depth of flavour in our dishes and the variety on the menu: from a wonderful house-made bisque or salade au chèvre at lunchtime to a steak tartare or a refined confit de canard at dinner.’

— These days, sustainability is an important issue. A growing number of diners are eating less meat or none at all. How do you respond to this trend? —

‘French cuisine traditionally has many meat and fish dishes, but we see that there’s a growing demand for vegetarian dishes. So we always have more than one vegetarian starter and main dish on the menu. As far as possible, we also use seasonal ingredients, which we buy sustainably from local suppliers whenever we can.’

— In everything you say about your work as a chef, one thing stands out: your passion for the guests. Can you say something more about that? —

‘The main ambition of everybody here, both the kitchen team and the front of house, is to satisfy our guests. We want them to have a fantastic evening, to pamper them, and make them feel they haven’t wanted for anything. I go home satisfied if I see they’ve appreciated the quality of our food and it’s clear they’ve had a good time because of all the care and attention they’ve received. That’s what we’re interested in at Restaurant Ambassade, not all the latest restaurant fashions. Although, as chefs, of course we do keep up to date with that!’